YUZU GROUP is moving forward with a new strategy by expanding the role of two of its brands, Yuzu Honey and Chicken Club, from food and beverage outlets into lifestyle brands that connect with consumers in multiple dimensions.
The initiative began with a collaboration with TDERM during TOBII’s free concert, creating an experience that combined music, entertainment, and food. At the event, guests enjoyed refreshing drinks from Yuzu Honey and hot fried chicken from Chicken Club Thailand, along with a lucky card draw activity offering prizes from brands within the YUZU GROUP.
This collaboration reflects YUZU GROUP’s new direction to position its brands as more than just restaurants, but as part of a lifestyle that brings enjoyable experiences to the new generation of consumers. The group also plans to continue developing similar activities with partners from various industries in the future.
